Not wanting to be pigeon-holed by any particular discipline or stream, McGuffin & Purpose is about the project: one-offs, retail, interiors, installations, production runs, be they artistic or cultural, fun and entertaining. It’s as much about furniture and function as it is about a response to the kind of world we’re living in. Then again maybe it’s just nonsense.
The beauty of the McGuffin is it can be anything.
Using the experience gained from nearly two decades of design, McGuffin & Purpose is approaching interiors and installations with the same sense of fun, yet serious approach that has been at the core of the business for years.
Being practical and pragmatic is fine – that’s the ‘Purpose’, but life needs to be fun and conjure a smile once in a while if it’s going to be memorable, that’s the ‘McGuffin’.
McGuffin & Purpose is about crossing boundaries – touching on art, fashion, interiors and architecture. The idea of being multi-disciplinary, or incorporating old and new, recycled and fresh feels like the right approach.
This is where McGuffin & Purpose lives, in the middle of all this.
Charles Eames once said something about taking your pleasure seriously and so we’re committed to being serious about fun.