Not wanting to be pigeon-holed by any particular discipline or stream, M&P is about the project: one-offs, retail, interiors, installations, production runs, artistic and cultural, fun and entertainment. It’s as much about furniture and function as it is about a response to the kind of world we’re living in. Then again maybe it’s just nonsense.
That’s what the two sides of McGuffin & Purpose is about.
Using the experience gained over nearly two decades of design, McGuffin & Purpose is approaching interiors and installations with the same fun, yet serious approach that has been at the core of the business for years. Being practical and pragmatic is fine – the ‘Purpose’, but life needs fun and a smile - the ‘McGuffin’, if it’s going to be memorable.
McGuffin & Purpose is about crossing boundaries – touching on art, fashion, interiors and architecture. The idea of being multi-disciplinary, or incorporating old and new, recycled and fresh feels like the right approach.
Somewhere in between all of this lives McGuffin, a place where products and ideas are launched.